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Sunday, April 11, 2010

Google AdSense Account Terminated - What Should You Do?

Once you have decided to take your marketing campaign to Google's AdSense pay per click program, you agree to a number of rules including:

- No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there.
- No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page.
- When designing your site, create one that is helpful to a user; don't design a page for search engines. Make sure you clearly define what your site is about.
- Your TITLE and ALT tags should be precise and descriptive.
- You need a site map to help users find what they are looking for if your menu doesn't.
- No hidden text.
- No redirection of your site

Even if you follow all these design rules, you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rotation on other sites. The penalty may go away with time, but it's best to double and triple check your site then file a re-inclusion request (instructions below.) Include in your request which changes you've made and that it won't happen again.

Your competitors might have a plan that could get you banned. It's called "click bombing" and it's against Google's policy.

Click bombing happens when someone, be it a competitor or not, repeatedly clicks the pay per click ad for a business in order to raise flags with Google. Google rates their ads based on relevance, so the more an ad is clicked, the more relevant it becomes, and the higher up the list it moves. This has made it very easy for business owners to move themselves up the relevance list, so Google countered this practice by red flagging any business that has a significant spike in AdSense hits. If the hits all trace back to the same IP address or addresses, the advertiser is removed for "invalid clicks".

Finding out about this strength in Google's search engine, sneaky competitors have started to exploit it by purposely clicking the competitions ad again and again, in order to ban the ad.

If this has happened to you, or if you've been banned for violation of any of the design or technological terms of your contract, you can sometimes have it overturned by contacting customer support. You can contact Google support by visiting http://www.google.com/suppor......st.py. Make sure you type "Re-inclusion Request" in the subject of the email. Keep your request simple, short and to the point. No need to threaten Google that you'll stop advertising with them or list how long you've been a customer.

It is imperative, though, that you run reports frequently and store the data outside of your Google account. This will help prove to Google that a click bombing happened should you be removed. You are not guaranteed a reversal, however. In fact, most pleas to Google to have a banned account go unheard.

If you don't get a positive response from Google, you may want to check out some of the other pay per click programs, like Yahoo! Publisher Network or the many affiliate programs online

Sunday, April 4, 2010

Crystallex faces major cash crunch

Crystallex International Corp.'s long, drawn-out fight to develop the Las Cristinas gold project in Venezuela appears to have taken its toll as the Toronto-based company warns it may soon run out of cash to operate.

The announcement comes after Crystallex finished the year with $6.9-million (U.S.) in cash, down significantly from $34.5-million at the end of 2008.

The money it has now, and what it raises through equipment sales, will be enough to get it through the second quarter, but won't cover its obligations over the next 12 months, the company said.

"This uncertainty raises substantial doubt as to the ability of the company to meet its obligations as they come due and, accordingly, as to the appropriateness of the use of accounting principles applicable to a going concern," Crystallex said yesterday.

While it is looking at a number of financing options, ranging from new joint-venture partners to the sale of equity, there's no guarantee those will come through.

Crystallex lost $311.9-million in 2009, compared with $21.8-million the year before, due largely to a $297.1-million writedown on the value of its interest in the languishing Las Cristinas project.

Despite its financial troubles, and its struggle to get approvals to develop Las Cristinas from the Venezuelan government, Crystallex said it will continue to pursue the project.

Its permit for the project, located in the southeast corner of Venezuela in Bolivar State, was denied in 2008. Crystallex appealed, but said it has yet to receive a response. The company doesn't own the mining claims to the deposit but has the right to operate the mine under a contract signed in 2002.

Crystallex refuses to acknowledge reports that the government has taken over the project. "Despite media reports of possible nationalization of mining assets, the company has not received any official notification from any government entity concerning changes to the control of Las Cristinas," it said in documents filed as part of its year-end financial statements. It also said its legal rights to the project remain "intact."

Calls and e-mails to the company were not answered yesterday and the voice mailbox for the investor relations contact was full.

Earlier this year, President Hugo Chavez reportedly chose a Russian firm to run the project as a joint venture with the Venezuelan government. The move is viewed as a way for the oil-dependent nation to secure new sources of income as crude prices fall from their highs before the global recession.

CRYSTALLEX (KRY)

Close: 39¢, up 7¢

Gold Drops From Two-Week High, Trimming Weekly Gain, on Dollar

By Jae Hur

April 2 (Bloomberg) -- Gold declined from a two-week high, dropping for the first time in three days as the dollar climbed, eroding the appeal of the metal as an alternative investment.

Bullion lost as much as 0.6 percent after gaining 2.1 percent in the previous two days. The dollar climbed after earlier touching the lowest level in two weeks against the euro. Gold typically moves inversely to the U.S. currency.

“It’s a correction after prices reached a two-week high,” said Hiroyuki Kikukawa, general manager of research at Tokyo- based IDO Securities Co.

Gold for immediate delivery lost $5.60 to $1,121.20 an ounce at 2:05 p.m. in Tokyo after touching $1,128.22 yesterday, the highest level since March 19. The metal has gained 1.2 percent this week.

The euro fell 0.2 percent to $1.3567 after touching $1.3591, the highest level since March 19.

Trade was thin as markets in U.K. and the U.S. are closed today for the Good Friday holiday. Bullion for June delivery, the most widely held contract, closed 1 percent higher at $1,126.10 an ounce yesterday on the Comex division of the New York Mercantile Exchange.

Thirteen of 23 traders, investors and analysts surveyed by Bloomberg, or 57 percent, said bullion would rise next week. Five forecast lower prices and five were neutral.

“The bullion market may be supported next week by an improving economy and a weaker dollar,” Kikukawa said. “With the start of the second quarter, an influx of speculative funds may also underpin the market.”

Shares Gain

The MSCI World Index of shares climbed to an 18-month high as signs of strength in global manufacturing and a drop in U.S. jobless claims boosted confidence in the economic recovery. Crude oil surged to a 17-month high yesterday.

Silver for immediate delivery was little changed at $17.92 an ounce after touching $17.9925 yesterday, the highest level since Jan. 21. The metal has risen 6.1 percent this week, the biggest gain since the week ended Jan. 8.

Palladium gained 0.7 percent to $494.25 an ounce, the highest level since March 2008. It has risen 7.9 percent this week.

Spot platinum dropped 0.4 percent to $1,662.75 an ounce after touching $1,674.68 yesterday, the highest level since August 2008. The metal has advanced 4.1 percent this week, the first weekly gain in three.

To contact the reporter on this story: Jae Hur in Tokyo at jhur1@bloomberg.net
Last Updated: April 2, 2010 01:14 EDT

Saturday, April 3, 2010

VPN Services Compatibility

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